Hastings Hart
Business Analyst, San Francisco Bay Area

(510) 457-5383

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You don’t have to be a newspaper or magazine to be in the publishing business. All organizations have workflows that generate the same kinds of information repeatedly.

You may produce proposals, presentations, white papers, blog posts, newsletters, or other communications. To be both efficient and effective, you need to figure out who your audience is, what they need, what will induce them to respond, and how to get information to them without wasting any unnecessary time or money.

I can make your communications shine with the same world-class quality that was demanded of me at a newspaper and marketing firms with Fortune 500 clients. After 20 years in publishing, I can wear many hats; my services fall into four broad areas.

Planning Content

• plan and manage web site content and Web 2.0 communities (see case study)
• define standards for quality (see case study)

Managing Operations

• create elements of publishing infrastructure such as job definitions, roles and responsibilities, style guides, and forms (see case study)
• determine workflows that are efficient and that ensure quality (see case study)
• research the best technology to meet business requirements
• deliver training presentations that are engaging and entertaining

Organizing Information

• create wireframes and information architecture for web sites
• create templates that are organized, beautiful, and easy to use
• program and manage PHP/MySQL databases, FileMaker Pro databases, and Visual Basic templates

Writing and Editing Content

• write and illustrate blog posts, general-audience content, user documentation, requirements specifications, boilerplate, and more
• copyedit according to Chicago, AP, or AMA style, with an unusual combination of speed and accuracy (see case study)