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Hastings Hart (510) 457-5383 Home Services Case Studies Testimonials LinkedIn For the marketing department of an international retailer, I created the workflow.
For years, Men’s Wearhouse had a skeleton marketing department and outsourced most of its work to several agencies. When they decided to bring everything in house — both print and online — the department went from less than 10 people to more than 40 people in a matter of months, and defining the daily workflow became an urgent priority. The traffic manager left right as I began my engagement, so I took advantage of that opportunity to work as the traffic manager for a few weeks because it was a great way to see first-hand what the needs were, since the traffic manager was the only position in the department that touched both print and online workflows every day. After helping hire the permanent traffic manager, I worked with project managers and brand managers to define the different workflows, beginning with the simplest bug-fix workflow and then building the more complex standard workflows around that. I also met with the department’s executives to define the planning workflow for integrated marketing campaigns, drawing on my years of experience in different marketing agencies working with strategic planners and researchers. I created about a dozen pages of workflow diagrams using BPMN methodology and drawing on my knowledge of graphic design to produce diagrams that were not only much more beautiful than the standard workflows people produce in Visio but also worthy of a world-class in-house agency. |
